Design & illustration studio for the startup world.

Microconf eu • Icelandic Saga

As a sponsor in Reykjavik, I designed MicroConf EU's swag bag for the annual event. I combined classic elements of Iceland with conference and excursion Easter eggs. I wonder if they've found them all yet?

Black and white comic-style collage showing an eye with chat-like bubbles, a building, a hand signing a document, keys in a lock, an X symbol on a screen, and a map with location markers and an exclamation symbol.Close-up of a black and white illustration showing a hand holding a pen, signing a document.
Black short-sleeve T-shirt with a small white stylized logo on the left chest consisting of two horizontal parallel bars.

"I highly recommend Daniel Andersen. Gave him a really open ended prompt for Elementix and he absolutely crushed it."

Cam Kelliher
Founder, Elementix
Person wearing a black t-shirt with graphic designs on the back, including an eye, hand holding a stick, keys, and other abstract elements, standing in a shadowed corridor with light on a concrete wall.

Elementix • Lender Noir

Elementix shows private lenders who they are actually lending to, pulling county records and tying every shell company back to the person who signed. Being detective work, I took inspiration from 1940s film noir, contrasting new tech with old cinema, intentionally leaving off any explanation in favor of mood and suggestion.

Close-up of a textured surface with white graphic icons including a laptop, computer cursor, basketball, and stylized letters on a dark background.Folded dark brown T-shirt with a white graphic on the front featuring various icons including a basketball, laptop, game controller, camera, and music notes, arranged in a speech bubble shape, placed on a white surface with orange abstract illustrations.Person wearing a dark brown sweatshirt with a white graphic of a stylized head made of icons such as a laptop, dollar sign, basketball, cassette tape, and drink cup, holding a laptop and a checkered jacket.

"Daniel brought our brand to life with hand-drawn illustrations and a crisp, memorable mark. Now that AI slop is everywhere, this human touch helps us stand out from the rest."

Derrick Reimer
Founder, SavvyCal
Circular logo with an orange abstract 'S' shape in the center and the text 'ALL IN A DAY'S WORK' repeated around it in orange capital letters on a cream background.

Savvycal • all in a day's work

Calendars have a way of convincing you that the job is the whole day. As part of the SavvyCal rebrand, I designed this on the idea that work is only a slice of it and the rest deserves a spot on the schedule too.

Centered bold black text 'Marcode' with stylized 'M' featuring wing-like extensions, surrounded by illustrated hands holding items such as a sword through a globe, a signed parchment, and a stamp with a feather quill, all in warm beige, black, and red tones.
Marcode brand logo with a gold and white globe design, featuring the text 'FRAUD GONE' at the top, 'CARRY ON' at the bottom, and 'LDN U.K. EST. '23' in the corners.Close-up of a classical marble statue showing the upper torso and head of a male figure with curly hair and a draped cloth over one shoulder, holding a staff entwined with serpents.
Graphic of a browser window with two eyes featuring dollar sign pupils at the top, a credit card, and stacks of coins with one coin showing a human head silhouette and text 'In marcode we trust' in the center.Four beige and brown illustrations symbolizing actions related to competition and trademarks: top left shows a search browser shredding the word 'Competition'; top right depicts a fist holding a sword cutting through trademark papers; bottom left features a fist crushing a paper with a 'TM' symbol and a search icon; bottom right shows a hand pulling money from a stack pierced by a red arrow.

marcode • Brand

Beware internet fraudsters! London-based Marcode is the top dog in the fight against affiliate fraud and was tired of sitting next to their direct competitors (who clearly don't care as much about design). We took inspiraton from Mercury, the Roman god of merchants, creating a distinctive word mark, color palette and library of illustrations.

Blue and white illustration of a retro cafe scene showing a customer seated at a counter with a computer screen displaying 'YOUR BALANCE ££$ 0,' and signage above reading 'INTERNET FRIEND CAFE OPEN 23 HRS.'Back view of a person wearing a white T-shirt with a blue cartoon illustration of a café scene, including a barista, a customer using a laptop, and another person reading at a table, with signs like 'Your Balance Ex 0' and 'Clean Traffic Sold Out.'Close-up of a white T-shirt with a blue globe-like emblem and stylized letter M on the front left side.

marcode • internet (fraud) cafe

As if coffee wasn't expensive enough, this one drains your savings in the time it takes to order a large oat milk cortado. I paired Marcode, which defends against affiliate fraud, with hipster coffee culture, and a touch of nostalgia for vintage tech.

Illustrated pinball machine themed as Dreamland featuring a sun setting behind rooftops at the top, a central wheel with currency symbols, two bumpers below labeled 'Bonus', and flippers at the bottom labeled 'Dreamland' with side labels 'Blockchain' and 'Proven'. The score reads '0.00 FRAUD' and the affiliation date is 'June 2026'.

"I saw a post earlier asking why do all SaaS brands look identical? Wait until I show them this."

Andy Cooney
Co-founder, Marcode
Aerial view of a crowded amusement park with a large Ferris wheel, roller coaster, stage with a performance, and various attractions, with the sea and harbor visible in the background.
Close-up of a pinball machine playfield section with the word 'DREAMLAND' in black gothic font over a blue, red, and white striped semicircle background, surrounded by black flippers with skull icons, a metallic silver ball, and game elements labeled 'BLOCKED' and 'APPROVED'.Illustrations on a beige background including two fists with small red wings, two horizontal tags with 'DREAM' and 'LAND' text, a bottle with a 404 label, and a blue bird holding a small key in its beak.Round gold-colored token with the letters 'M' in the center and the words 'GAME TOKEN' written twice around the edge on a black fabric background.

marcode • Dreamland '26

Sometimes the location does the work for me. Affilifest North took place in a derelict theme park in Margate, on the Kent coast, so we leaned into the arcade and pulled in details from around the town, with fraud Easter eggs hidden throughout. Alongside the shirt we made a sheet of temporary tattoos, which ended up on arms across the event.

Logo of Monolith Motor Co. featuring a stylized motorcycle illustration above bold text, with a diamond-shaped emblem containing '21' below, surrounded by event dates and locations, and the tagline 'Bring Your Own Helmet' at the bottom.
Close-up shot of a navy blue fabric with a white graphic design featuring a stylized helmet with a lightning bolt and geometric shapes, part of the text 'MONOLI' visible above and 'CDR' below.

"Daniel took our abstract ideas and transformed them into amazing, edgy t-shirt designs for our company. He provided great communication throughout the process, making it easy to collaborate, and delivered designs that were truly unique."

Megan ryberg
Marketing Manager, Monolith Forensics
Dark blue hooded sweatshirt shown front and back; front has small white Monolith Motor Co. logo with helmet graphic on chest; back features large white illustration of a motorcycle with 'MONOLITH MOTOR CO.' text and smaller detailed text below it.

Monolith Forensics • MotoR co.

Monolith Forensics asked a good question: what would this company be if it weren't a digital forensics company? A motorcycle outfit out of Cedar Park, Texas, was the answer that stuck. Vintage Americana on a hooded sweatshirt, tour dates on the back that are really the conference circuit, and a few Easter eggs for anyone who looks twice.