Pricing

My most common services are productized, meaning they come with clear scope, deliverables and a process I follow on repeat. If your project doesn't neatly fall into one of these, book a call and we can discuss a custom package.

Flagship merch
$3,500
Flagship merch worth keeping.
Complete with a story and Easter eggs
Evergreen design you can take to all your events or use amongst the team
Two concept directions to choose from
Revisions included
Vector and raster files
Garment selection and color guidance
Printer coordination
Three to four weeks
Book a Call
EVENT KIT
$7,500
A booth, merch, and conference experience built to start conversations.
Booth graphics that expand upon your brand
One merch item
One mini-merch item: stickers, patch, or similar
Two concept directions to choose from
Revisions included
Reusable at future events, with one resizing included
Five to six weeks
Book a Call
BRAND WORLD
$15,000
A bespoke visual language your competitors can't borrow.
Library of seven illustrations developed in that style
Original brand pattern
Logo refresh
Guidance on placement and use across web, socials, and print
Two concept directions to choose from
Revisions included
Web and print-ready files, organized
Yours to keep, reuse, and extend
Six to eight weeks
Book a Call
ANNUAL COLLECTION
From
$20,000
A distinct design for every event on your year's calendar
One illustrated world so the year feels cohesive
Fresh merch for each event
Priority in the schedule, so your deadlines get booked before anyone else's
Rush fees waived
Rates locked for the year
Brand, web and anything else the year needs, quoted inside the same engagement
Book a Call
Smiling man with short hair wearing a patterned shirt against a plain background in black and white.

"As a challenger brand in an industry of tired incumbents, we needed to stand out. Daniel gave us a look and feel that doesn't resemble anything else in our category. We're known in the industry for the annual merch collections he designs for us, and there's a constant queue at every conference we exhibit at. We'd highly recommend him."

Alec Bertram
Co-founder

The
Process

I follow the same five steps for every project. Steps 01 and 02 are the most important as they set up a smooth execution, hence they make up over half the process.

Apart from our initial call, all communication happens via Slack, with designs presented via Adobe and Loom.

01 Discovery
5% of project timeline

Discovery is the process by which I learn about your business and ideas. I then use this to form the directions I present in step 02.

This call lasts 30-60 minutes depending on the scope of the project.

02 Concept
50% of project timeline

This is where most of the time goes. I work in sketch form to present two conceptual directions alongside my creative thinking and points of inspiration. These are drawn loosely, with enough detail to understand the big idea.

From there I redraw the chosen direction to include more details and present. We only leave this phase once you've signed off.

Additional initial concepts to choose from available at $500 each.

03 Execution
30% of project timeline

Once you've signed off I execute the digital version of the design(s). This is where additional details are added, colors added, and mockups of the design(s) are presented.

04 Revisions
10% of project timeline

A round of revisions is always included at this point, and because we've started broad and slowly honed in on the direction, revisions are often limited. These can include selecting other/additional colors, refining details, and swapping out text.

05 Delivery
5% of project timeline

I prepare and hand off every file, organized and named.For merch, that means going direct to the printer, reviewing proofs, and making sure nothing gets lost in translation.

For brand and web, that means files your team can actually use, and a walkthrough so you can run with it without me.